By TRISH DAY
During the February meeting of the Tourist Development Council, the Marketing Team gave a detailed presentation of their extensive and successful efforts to attract individuals and groups to the beaches of south Walton.
The team’s cutting edge social media campaigns are designed to highlight the area’s meeting facilities and “out of the box” unique outdoor event spaces. The “open air” meeting theme appeals to event planners mindful of Covid protocols.
The website www.VisitSouthWalton highlights the ease of travel and proximity to Northwest Florida Beaches International Airport (ECP); the charm of South Walton’s unique architecture; fresh and creative dining options; championship golf courses and picturesque outdoor venues – as well as 26 miles of snowy white sand and breathtaking emerald waters.
An entire section of the website is devoted to planning the perfect SoWal wedding, where brides-to-be can choose their venue, reserve spaces and arrange private dining events all with a few clicks.
The team has partnered with a premier virtual tour program called Threshold 360, where potential visitors can see virtual tours of all 16 neighborhoods, State Parks, beaches and 99 other areas of interest within the county. Last year’s Artist of the Year, Chandler Williams, was chosen as the photographer for this project.
Visit South Walton’s extensive social media campaign includes Google, Facebook and Instagram. They also have their own Tik-Tok channel. While Tik-Tok has a target audience of mostly teens, it has been proven that teenagers have a lot of influence over where their families choose to go on vacation.
Visit South Walton has partnered with BookDirect to provide accommodation partners with the ability to display real-time rates and availability on visitsouthwalton.com. To add or update a rental property listing, email Lisa@visitsouthwalton.com.
Year-to-date, the BookDirect portion of the website has received more than 35,000 visits. With Google ads, VRBO ads, and promotion on social media, more potential visitors are being funneled to book directly with our accommodations partners. Yearly visits to the BookDirect page on VisitSouthWalton.com have increased by 231 percent.
Visit South Walton is now accepting applications for the 2023 Event Marketing Grant program. Events must be located in Walton County and held between Oct. 1 and Sept. 30. The application deadline is March 4, 2022. Late applications will not be accepted.
Aside from bringing global awareness to the South Walton Brand, the team has also helped in spotlighting our destination. South Walton’s beaches have received awards and recognition from Coastal Living, National Geographic, Architectural Digest and Forbes. South Walton was also featured on The Today Show as one of the best places to spend Thanksgiving.
Some social media stats include:
Facebook:
• Total Followers: 323.5K
• Total Monthly Reach: 12.1M
• Top Performing Post: Appreciation post for soft sunsets
• Impressions: 24,467
Twitter:
• Total Followers: 17.1K
• Total Monthly Impressions: 244K
• Profile Visits: 3,591
• Content Shares/Mentions: 120
Instagram:
• Followers: 50.9K
• Total Monthly Organic Impressions: 1,766,741
• Total Monthly Engagement: 9,420
• Total Monthly Organic Reach: 718,803
• Top Performing Post: “Santa’s Vacay”
• Reach: 127,583
The Visit South Walton website had 160k visitors in the last two months and received 1.8 million social media impressions.